Anita Dongre has to be one of the most successful and loved fashion designers in the country today. Thes designer has many brands under her wing, namely, AND, Grassroot, Global Desi to name a few. Dongre with her brand Global Desi will be collaborating with influential music artistes for her #VoiceYourStyle music property.
The boho chic fashion able and her music property will come together to celebrate India in the best of spirits. The maiden music property has been started off with a collaboration with famous Indo-American Youtuber, Vidya Vox. Dongre in a statement said, “
Music is love, music is life, music heals and music connects and brings people together. Global Desi celebrates India through design and now we are also celebrating music. With #VoiceYourStyle we want to encourage talented women artistes and offer them a platform.”
House of Anita Dongre operates and owns three brands which are extremely different from one another. Global Desi is all about comfort chic, AND is a complete western wear line which is both formal and contemporary and Anita Dongre the label offers pret line, bridalwear, couture and menswear. The designer also ventured into jewellery with ‘Pinkcity’ which is all about handcrafted jadau pieces and also has a luxurious pret label, Grassroot which is a beautiful tribute to all the handcrafted traditions of India.
The gorgeous Duchess of Cambridge, Kate Middleton also donned Anita’s creation on her maiden trip to India. Dongre also added, “What I love about this particular medium of self expression is that music speaks to souls and brings people together by breaking down the barriers of geography and language. Global
Desi is an India-inspired, young brand that celebrates India’s diversity and joy through Indian prints.” She also spoke about Vidya in etail, she said, “What I love about Vidya as a musician is her ability to combine influences from her heritage and mix them with the world she has grown up in. I love that the video is a collaboration of dancers across the world celebrating design, music and dance. It has been such a pleasure working with this group.”